News.

24/11/11

Can we lure Small Business Saturday to Australia?

This Saturday, small businesses around the US are hoping to benefit from the second annual Shop Small, Small Business Saturday campaign. The campaign was created by American Express and promoted nationwide using radio, television and social media.

This year, Small Business Saturday has more than 2,400,000 Facebook supporters and American Express has co-ordinated free Facebook ads for participants, DIY promotional collateral, and e-marketing materials to help small business.

In our work with small precincts the question of how to encourage people to ‘shop local’ almost always raises it head, and then slams into the wall of how to fund a marketing campaign that is creative and motivational.
What would it take to encourage American Express (or one of its competitors?) to try the same thing down under?