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You need a nice logo and slogan to tell everyone that your city/town centre/precinct is a great place to live/work/shop/invest/visit.
That’s branding isn’t it? Well… no.
Governments manage places. Places need branding and marketing strategies. Governments need branding and communications strategies. Sometimes governments strike confusion about how to meet all these needs. One brand or sub-brands or multiple brands? Communications that support each other or communications that differentiate?
We can help you decide your strategy, and can guide you when you need to develop a brand expression, stakeholder buy-in, budget and rollout.