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We've tackled the challenges of branding places and their custodians. We understand the needs of government, and the necessity for an authentic expression of the best qualities of place.
Canberra CBD Limited
In 2007, we developed a 5 year Strategic Plan for Canberra CBD Limited (a company formed to administer a $7.5 million grant from the ACT Government to market Canberra’s City Centre).
During its first three months of operation, we assisted Canberra CBD Limited fulfill its grant obligations, including its obligation to develop a powerful brand for the City Centre. We identified the brand qualities which evolved into a design brief, called for pitch presentations by 5 local firms, and managed the creative development of a brand strategy for the place (Canberra City) and the company managing the grant (Canberra CBD Ltd).
Examples of Canberra CBD’s use of the branding is well expressed at inthecitycanberra.com.au