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We've tackled the challenges of branding places and their custodians. We understand the needs of government, and the necessity for an authentic expression of the best qualities of place.
Glebe
In 2008/09 we developed a 5 year Strategic Branding, Marketing & Communications Plan for Glebe, on behalf of the City of Sydney. Through consultation and a branding workshop, we developed a brand strategy including the design brief. After calling for pitch presentations by 3 local firms, we assisted Council select the successful designer and develop the new Glebe brand in response to our brief.
The Glebe brand expression responds to Glebe’s positioning as a ‘charming, eccentric, bohemian village’.
