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We've tackled the challenges of branding places and their custodians. We understand the needs of government, and the necessity for an authentic expression of the best qualities of place.
Green Square
In 2007/08 we were retained by Landcom and the City of Sydney to implement a communications and engagement plan for the Green Square Town Centre.
This included community consultation and brand development including a style guide for all project marketing communications.
The style guide considered logo variations, an appropriate colour palette, and how to deal with partnering and supporting logos. A complex relationship between the state government agency Landcom and the Council of the City of Sydney meant that the style guide had to consider how to use either corporate logo, both corporate logos or an alternative supporting logo in conjunction with the visual identity of the place: Green Square Town Centre,