Translate
We've tackled the challenges of branding places and their custodians. We understand the needs of government, and the necessity for an authentic expression of the best qualities of place.
Wagga Wagga
In 2006 our branding project for Wagga Wagga City Council determined an agreed brand and positioning for Wagga. Our recommendations about linkages and divisions between Council’s brand and the City’s brand are still visible in the brand expression being used today.
We developed strategies to build the brand into external organisations and the local community. We were to educate the concept of the City brand, with the underlying objective being to embed the brand culture within the Council organisation and the local community.