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As competition for visitors intensifies, so does the pressure to develop focused, creative and realistic tourism marketing strategies with the capacity to inspire stakeholders and consumers alike.
City Marketing Director, Nicole Sheridan has had over 20 years professional experience in the tourism industry working with a range of clients and diverse projects – attractions, destinations and precincts, regional tourism organisations, local and state government and industry associations.
A thorough understanding of the tourism industry and its networks, latest trends and issues, tourism strategy and policy development, and tourism product development ensures that our tourism strategies and marketing plans are focused, creative and realistic.
From a starting point of local and industry consultation, analysis of existing research, investigation of market opportunities and challenges we deliver high-level strategic recommendations and practical action plans that meet the unique needs of the destination we are working with.