Newtown Tourism Action Plan

Newtown is well known to Sydney’s inner city residents. It is a vibrant precinct that was interested in positioning itself as a place for visitors to enjoy the numerous cafes, bars and restaurants, night life and unique retail stores.

The Newtown Chamber of Commerce and Newtown South Mainstreet Program retained us to develop a Tourism Action Plan for Newtown. The economic benefits of a tourism market was a major factor in their decision to seek ways in which to grow their profile as a visitor destination.

Through consultation with these two groups and the analysis of tourism data and trends a Tourism Action Plan was developed. We addressed the fear of “coach loads of tourists, blocking traffic” and developed a plan to target the independent traveler, looking to spend time where locals do.

Newtown is now a high profile visitor precinct, attracting significant number of interstate and international visitors.