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Tourism is an economic driver for both cities and local communities. We help you find what makes your place a place for visitors and guide you in attracting them.
Hills Hornsby Tourism was seeking to develop a Niche Marketing Strategy for the region – including identification of potential niche markets, stakeholder workshops, research and development of a marketing action plan and budget.
They were conscious in competitive terms that Greater Sydney was already replete with tourism product and experiences – and that they need to taregt a niche market via a USP.
Birdwatchers were the key niche market identified in our strategy- and we were able to articulate a clear action plan to reach these surprisingly passionate and well traveled tourists.